CONCEPT
The images created are in accordance to the theme of the current website--flat, simple avatar, pastel colors, warm and happy feel. Shapes are created simple so as not to appear very complex to a not-so-graphic person. Colors picked are to signify ease and warmth and also to eliminate intimidation (use of bright colors). The overall visual idea will be a mixture flat images, typography and doodles. This will signify variation of visual creativity and thus will be able to justify the tagline which is “Where Extraordinary Ideas Begin” The office itself is already a corporate setting. Incorporation of these colorful elements will create balance to the workplace as a whole, thus will imbibe visual harmony.
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AFTER
